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About Us


Melrose PR is a Los Angeles-based boutique Public Relations firm specializing in a combination of both new media and traditional PR for the health, beauty, travel, hospitality, fashion, and consumer product industries. As a hybrid agency, Melrose PR understands the value of emerging media as well as traditional print & broadcast coverage and educates clients on the importance of their social media presence. It is this innovative approach that allows Melrose PR to help brands, from relatively unknown to already established, break through the clutter and into the global media arena, as well as consistently deliver the far-reaching and long lasting results that ultimately affect the clients’ bottom line. Our clients look to us for results, and we deliver!

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Our specialties and services include:


  • Creating specialized and targeted public relations strategies based on clients’ needs to generate A-list placements in online, print and broadcast media.
  • Access to worldwide A-list media professionals and journalists though our extensive personal relationships and software database.
  • Consultation and education on the importance of an online presence in an increasingly web-driven social society.
  • Building community and brand awareness through strategic social media communications. This can include creating custom Facebook pages, Twitter profiles, Instagram accounts, and custom hashtags to help reach and sustain a targeted audience at the grassroots level.
  • Writing and distributing expertly crafted SEO optimized press releases on a targeted local and national level to get clients’ news in to the right hands.
  • Distribution of news releases on the wire for guaranteed SEO placement across the web.
  • Initializing and implementing strategic partnerships with other brands in ways that help increase public awareness and/or drive sales.
  • Producing customized events as a supplement to an intensive PR and marketing strategy or as a one-off product/company launch.


Meet the Melrose PR Leadership Team



Kelley Weaver, Founder and CEO, Melrose PR

Kelley Weaver (formerly Kelley Coughlan) is a PR professional in the lifestyle realm. A USC grad from Annenberg, Kelley always knew that PR was her calling. After working at various PR firms for over 5 years, Kelley formed Melrose PR, a boutique lifestyle PR firm based in Santa Monica, CA. Kelley has been featured and quoted as an impressive entrepreneur by publications such as the LA Times, Entrepreneur Magazine, LA Business Journal, Young Entrepreneur, Business Rockstars, and many more. Specializing in lifestyle and hospitality, Kelley has created successful PR campaigns for clients such as Hotel Casa del Mar in Santa Monica, Brick + Mortar Restaurant, Hot’s Kitchen, the Greater Phoenix CVB and Hotel Shangri-La. In 2012, Kelley was featured in the LA Business Journal 's "Top 20 in their 20's," for her work in creating Melrose PR, and the business continues to thrive today.


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Kyrstin Riley, Account Director, Melrose PR

Kyrstin Riley graduated from Pepperdine University with a Bachelor of Arts degree in Public Relations with an emphasis in Psychology. Kyrstin began her journey with the Melrose team as an intern, where her exceptional dedication, ideas, work ethic, and execution became something that the team could not live without! Immediately upon graduation, Kyrstin was hired on as an Account Coordinator. Only months later, Kyrstin has rapidly excelled within the company and now serves as Account Director. Kyrstin has held previous positions in PR, marketing and human resources at companies such as the Bel-Air Bay Club, RWR Homes Inc., and OMNI Development. 



Brooke Bates


  Brooke Bates, Account Coordinator, Melrose PR

 Brooke Bates is a UC Santa Barbara graduate, where she majored in Sociology with an emphasis in Professional Writing. Brooke was previously an intern with Melrose PR, where her positive attitude, creativity and organization skills were thoroughly remembered. Brooke was a top candidate during our recent hiring process, and ultimately was hired on as an Account Coordinator. Brooke has held Marketing/PR positions with companies such as 240 Studio and the Santa Barbara Premier Water Polo Club.

Christine Williamson


Christine Williamson, Director of Social Media, Melrose PR 

A born and bred Southern Californian, Christine is a digital marketing specialist. A veteran of the fashion industry turned entrepreneur, Christine founded a successful start up, which focused on social media marketing for restaurants, eventually gaining over 10 clients within her first two years. She brings a creative eye, digital savvy and passion for marketing to the Melrose PR team as our Director of Social Media. Her capacity to bring creative social campaigns to life enables Melrose PR to offer clients comprehensive, full-service traditional PR as well as exceptional Social Media Management. 



Meet the Melrose PR Advisory Board




          Nate Holzapfel                              Jessie May Wolfe                                   James N. Kinney                                 Luke Sniewski