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About Us


Melrose PR is a Los Angeles-based boutique Public Relations firm specializing in a combination of both new media and traditional PR for the health, beauty, travel, hospitality, fashion, and consumer product industries. As a hybrid agency, Melrose PR understands the value of emerging media as well as traditional print & broadcast coverage and educates clients on the importance of their social media presence. It is this innovative approach that allows Melrose PR to help brands, from relatively unknown to already established, break through the clutter and into the global media arena, as well as consistently deliver the far-reaching and long lasting results that ultimately affect the clients’ bottom line. Our clients look to us for results, and we deliver!

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Our specialties and services include:


  • Creating specialized and targeted public relations strategies based on clients’ needs to generate A-list placements in online, print and broadcast media.
  • Access to worldwide A-list media professionals and journalists though our extensive personal relationships and software database.
  • Consultation and education on the importance of an online presence in an increasingly web-driven social society.
  • Building community and brand awareness through strategic social media communications. This can include creating custom Facebook pages, Twitter profiles, Instagram accounts, and custom hashtags to help reach and sustain a targeted audience at the grassroots level.
  • Writing and distributing expertly crafted SEO optimized press releases on a targeted local and national level to get clients’ news in to the right hands.
  • Distribution of news releases on the wire for guaranteed SEO placement across the web.
  • Initializing and implementing strategic partnerships with other brands in ways that help increase public awareness and/or drive sales.
  • Producing customized events as a supplement to an intensive PR and marketing strategy or as a one-off product/company launch.


Meet the Melrose PR Leadership Team


Kelley Weaver, Founder and CEO, Melrose PR

Kelley Weaver (formerly Kelley Coughlan) is a PR professional in the lifestyle realm. A USC grad from Annenberg, Kelley always knew that PR was her calling. After working at various PR firms for over 5 years, Kelley formed Melrose PR, a boutique lifestyle PR firm based in Santa Monica, CA. Kelley has been featured and quoted as an impressive entrepreneur by publications such as the LA Times, Entrepreneur Magazine, LA Business Journal, Young Entrepreneur, Business Rockstars, and many more. Specializing in lifestyle and hospitality, Kelley has created successful PR campaigns for clients such as Hotel Casa del Mar in Santa Monica, Brick + Mortar Restaurant, Hot’s Kitchen, the Greater Phoenix CVB and Hotel Shangri-La. In 2012, Kelley was featured in the LA Business Journal 's "Top 20 in their 20's," for her work in creating Melrose PR, and the business continues to thrive today.


Lexie Olson, Managing Account Director, Melrose PR

Lexie Olson graduated from the University of Oregon with a Bachelor of Arts in Public Relations with an emphasis in electronic media. Prior to joining the Melrose PR team, Lexie held positions in publicity and PR at Greenco International Inc, bi-coastal public relation’s firm Sandbox Strategies, CBS News, Bridal Bliss, Alpha Broadcasting, and Associated Students at the University of Oregon, and she held the presidency of the National Broadcasting Society chapter at Oregon. Alexandra successfully launched and collaborated on campaigns for international clients including Cygnett, Guitar Hero, Cabelas, Rock Band, and Family Guy and was awarded Best Social Media Campaign at Game Connection America in 2013.

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Kyrstin Riley, Account Manager, Melrose PR

Kyrstin Riley graduated from Pepperdine University with a Bachelor of Arts degree in Public Relations with an emphasis in Psychology. Before joining the Melrose team as Account Coordinator, Kyrstin interned for Melrose PR where her exceptional dedication, ideas, work ethic, and execution became something that the team couldn’t live without! Kyrstin has also held previous positions in PR, marketing and human resources at companies such as the Bel-Air Bay Club, RWR Homes Inc., and OMNI Development and served as the Alpha Phi Iota Chapter Social Chair at Pepperdine University. 



Brooke Golding, Account Coordinator, Melrose PR

 Brooke Golding graduated from Virginia Commonwealth University with a Bachelor of Arts in Public Relations and Business. Prior to joining the Melrose PR team, Brooke held positions with boutique lifestyle public relations firm Ballantines PR in Los Angeles and Stuntman PR in New York. Brooke also has a vast background in fashion publicity, marketing and social media developed from past positions with Full Circle Fashion LA and popular clothing sensation Free People.



 Kelsey Laine, Assistant Account Coordinator, Melrose PR


Megan Loretta, Assistant Account Coordinator, Melrose PR


Meet the Melrose PR Advisory Board




          Nate Holzapfel                              Jessie May Wolfe                                   James N. Kinney                                 Luke Sniewski