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Tips for Success by Melrose PR's Kelley Weaver from Operation Self Reset


Melrose PR’s very own Kelley Weaver was recently featured on Operation Self Reset (OSR), a popular podcast that provides self-improvement tactics, tips, strategies, and real stories from people who have made a change for the better in their own lives! The interview was conducted by OSR founder Jake Nawrocki.


During her interview, Kelley spoke about why she started Melrose PR. After working for a variety of public relation firms, Kelley realized she had a drive and a passion for public relations that was in her blood. Therefore, at the young age of 23 years old, Kelley took the leap and started her own business. “My passion lies in helping people flesh out their ideas and getting their message out to the masses,” Kelley shared.

You can listen to the entire podcast here:

Here are a few key takeaways and tips from Kelley's interview:


1. Take advantage when you see any opportunities for self-growth.

2. Surround yourself with people who reassure and support you.

3. Keep an open mind.

4. Always strive to maintain a healthy balance in everything you do.

5. It doesn’t matter who or where you are, if you have the right mentality and attitude, you can reach anyone with dedication and persistence.


6. Most important to building a new business relationship is understanding what the person that you are reaching out to wants and needs.


7. In a technology-driven society, it is so impactful and important to be able to put a real 'face to a name,' so think of ways to create a unique connection with new contacts (i.e. Skype, coffee, lunch, etc.)

8. In times of chaos, try to bring the situation back to reality and ground yourself. Taking things one day at a time or even one minute at a time can be helpful.

9. You won’t get everything perfect every time, but as long as you learn as you go, you can be successful.

10. There are so many things to be grateful for! Don’t forget those that helped get you to where you are now.

xoxo, Melrose PR

Melrose Summer Soiree!

Now that it's officially summer, we decided to celebrate by hosting our Annual #MelroseSummerSoiree !

In case you missed it, here are some of the highlights...


Amazing organic and locally sourced food by LOCALI 

Certified Organic cocktails from VEEV VitaFrute Cocktails #PartyOrganically


And what party is complete without a FOXTALES PHOTOBOOTH?!


  John Mikelich, Founder of LanziVision; designer of Jamie's To Do                    Ed Massey, Founder of Portraits of Hope, with wife Dawn     


             Erin Ashley of Iridescent Scarab with Brianne Nemiroff of Viva Glam                       Celebrity hairstylist Kyle Hennessy with

                                                                                                                                                              The Stylist in the City's Toni Ferrara



                                Rachel Richardson of Lovely In LA and guest Erin Mavian                             Jamie Gaul, actress and freelance writer for 

                                                                                                                                                               FabFitfun, and Examiner


Saavy Naturals showcased its amazing 100% natural soaps, lotions and scrubs. The entire room smelled like heaven! 


Soaps on soaps on soaps!

The red carpet was a huge hit... as usual! 


CEO and Founder of 30KFT James Kinney and guest 



Kelley Weaver, Founder of Melrose PR with Raquelle Ross of The Peachy Diaries 


Of course our guests were #stylinanddialin with their pursecases!

We had  more than 75 guests in attendance, including top-notch bloggers and editors from publications such as USA Today, LA Weekly, LA Times, and Huffington Post. 


Guests gathered around to learn about all of our incredible client's brands!



And we topped it all off with a Melrose cake and matching cake pops! It was almost too pretty to eat... almost.

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It was an all-over fabulous time!

Thank you to our wonderful guests for featuring our event!


To check out more photos from the event visit the Melrose Facebook or search the

hashtag #MelroseSummerSoiree!







OK! Magazine Grammy Party


OK! Magazine Grammy Party      


Thursday = Luresday. And with award season upon us, the Melrose team headed to Hollywood to mingle, network and catch a Snapchat worthy of a screenshot at Ok! Magazine’s 2015 Grammy Party.

Our first stop? Drybar, duh. 

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The wonderful staff at Drybar in West Hollywood turned a hot mess of hair DONTs into red carpet ready DOs. Without even planning, we all went for the Kate Hudson “How to Lose a Guy in 10 Days” look. 


After changing into our dresses, and Kelley casually disappearing to buy her ensemble at the H&M across the street…(only she could pull off looking fabulous in something she picked up 5 minutes ago)…we were ready to hit the spotlight!

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When we arrived to the popular Hollywood nightclub, the line wrapped itself around the block—perks of being a publicist? We got to skip the entire line and head straight into the red carpet with some of Hollywood’s finest! Guests of honor included Ryan Cabrera, Christina Milian, Frankie Grande, Pia Toscano, Jess Glynne, Katy Tiz, Lisa Vanderpump, Kyle Richards, Terrell Owens, and Joanna Krupa…just to name a few of our favorites ;)

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While we spent the vast majority of the time working the floor trying to mingle and make “A-list” contacts for our clients, we still found a little time to hit up the photobooth and candy bar….OK! Magazine does know the way to a girl’s heart. 




The night ended with a performance by multi-platinum artists NICO & VINZ!! The energetic duo took the stage and immediately captured the full attention of the audience. Who lead the dance floor? The fine ladies of Melrose PR of course!

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Before making our timely exit …we decided to drop by the red carpet one more time….you know…just in case!



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There is no better line than “We came, we saw, we conquered” for this night. OK! Magazine sure knows how to throw an epic soiree.

 Until next year,

xoxo Melrose PR


Good Day LA and Annual Tree Lighting at Plaza El Segundo!


We go LIVE folks in 3…2…1!

“Happy holidays! Yes, that’s right, the holidays are kicking off. We’re not gonna wait till after Thanksgiving…we’re starting now! Welcome to the Mar Yvette Weekend Roundup.”

The segment kicks off with a harmonized ‘Jingle Bell Rock’ performed by carolers, outfitted appropriately, and the El Segundo High School Choir. However, it’s hard to focus on the lively tune when a large walking Christmas tree on stilts made of balloons twirls overhead swirling red and white ribbons vivaciously through the crisp morning air.

Camera pan left.

Magician Jim whips scarfs from his hands out of thin air- oh the wonder! Sweet XO teases viewers with their mouthwatering display of your favorite holiday treats (don’t you worry not a crumb was wasted after the segment ended) brownies covered in Oreos…cookies baked to that golden brown only grandma knows how to make…and jars of colorful candy piled high…and then…. 


Santa tells everyone to wear something warm tomorrow night because he will be bringing his chilly weather with him to the Annual Christmas Tree Lighting at Plaza El Segundo. (He doesn’t announce, however, that he will be entering the event in style—on top of an El Segundo fire truck!)


Melrose team, wearing matching holiday aprons, is killing it in the background showing off their snowball juggling skills on LIVE TV while Legacy Dance brings on the sparkles and sass. I mean little girls dancing in tutus...really? What’s not to love.

And …did I hear… Make your own music video, Elf on the shelf scavenger hunt, AND a $1000 raffle of a shopping spree to Plaza El Segundo? Sound the Applause!


But hold on, that was only the preview folks.

The event itself was a smashing evening full of a wide variety of entertainment including the Wondertree Kids, the LA Kings Ice Crew, Strolling Carolers, the Island Breezes steel drum band performing holiday songs, a stilt walker dressed as a live holiday tree, MC Jim McNeib,The Arty Loon show, the Powerhouse Dancers, and the El Segundo Middle and High School Choirs. 

The highlight of it all, however, horse drawn hayrides. After mangling the press, you best believe the Melrose team was first in line!

And how does Melrose celebrate a successful event? By hitting the Sweet XO candy bar of course!


Melrose PR

Ice Custard Happiness

I scream. You scream. We all scream for ice, custard, and happiness! I mean, we're in the dog days of LA-summer for goodness sake...and what better to cure that than the grand opening of Rita's Italian Ice West LA?

This past Friday, September 12th Rita's of West LA officially opened it's cool and sugar-coated doors to a crush of excited customers who received a super-freebie-Friday Italian ice, and helped donate to another lot of sweeties that were on hand for adoption from Best Friends of Los Angeles!

ritas grand

Team Melrose was of course on hand for all the festivities first thing in the morning. Check out all our gratuitous treats and puppy pics on our Facebook page. Full disclosure: We can't pass up free Italian ice treats and puppies....I meannnnn....

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What we were really most excited about celebrating on Friday, was the idea that a single entrepreneur, with a simple formula, and an inaugural product named after his wife, Rita, was able to turn just a simple sweet-dream, into a successful franchise with an enviously loyal customer base.

The proof is in the custard, becuase over 30-years later we stood right on the corner of Pico and Sepulveda with smiles on all of our faces, and enough ice to beat the Socal heat for everyone arriving to join the party.

So, what's your favorite Rita's flavor? We'll have it waiting for you...



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