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All My Single Ladies

In 1977, Studio 54 was transformed into a glamourous nightclub by Steve Rubell and Ian Schrager, with Jack Dushey as a financial backer. Why do you care? In 1977, Galina Sobolev's family moved from a glitzy neighborhood in Odessa all the way to New York City.

We here at Melrose PR always have a reason to celebrate. And if we don't have a reason - we find one. 

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Seems to us like 1977 was the year that glitz met glamour, and we want to introduce you (rather reintroduce you) to one woman with the single best stories of the decade. From walking the runway alongside Pat Cleveland and Iman for such designers as Michael Kors and Michael Vollbracht, to walking the halls of Studio 54 alongside Mick Jagger and Andy Warhol, Galina Sobolev has weaved her way across the world, across the country, and into a fashion legacy all her own.

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If you haven't already heard, this past Tuesday we were lucky enough to be a part of event production for the 10th Anniversary VIP Celebration of the Iconic Single Kimono Dress. Single's signature kimono-style gown was what put the company on the map years ago. It's that flirty, mysterious design that caught everyone's romantic side by the hand and floated Sobolev's talent to higher heights.

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Held at Decades on Melrose, among racks of vintage designer dresses as if in a dream, a blur of fashion and beauty bloggers, brand ambassadors, and bubbly set the most sublime scene for the sale.

If you feel left out, shake the envy off immediately and rush over to Decades as these Single Dress one-of-a-kind pieces will be on the shelves through Sunday the 29th until close! We also have a gallery full of photos from the event to tag yourself in.

And ...pssssst...we'll let you in on a little secret: You can see lots of clips from the evening coming soon on WE TV's launch of America's IT Girl with host and fashion expert Justin Howard. Stay tuned!

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Better Late Than Never

The summers go by faster each year, and we have a few giant events to catch up on when it comes to sharing that summertime madness and Southern California cheer!

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We were more than honored to be a part of some new Memorial Day Weekend fun on #MainStreetSM along with Spin PR, where Main Street was transformed into a giant Monopoly board for a day!  With over 20 of Main Street's finest restaurants participating as well, customer collected (delicious) salaries and passed go on their way to even more tasty holiday treats! That is of course if they didn't end up in jail first...at MAINopoly!

The event was a huge success, securing a number of top media placements. See our video trailer-recap here! Press covering MAINopoly earlier this summer can be seen in LA Weekly, Silicon Beach Clearly, Santa Monica Daily Press, and Spoon West.

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The inaugural MAINopoly event set the tone and fundraised in collaboration with Heal The Bay for upcoming summer events like the ever popular 2014 Summer SOULsitce on June 22! Were you there? Have some pics you'd like to contribute to the official 2014 gallery? Send them over to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to be featured on our blog!

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This week, we're in Vegas for SXSW's 2nd annual #V2V conference! Stay tuned for tons of pictures, quotes, and words of wisdom from our networking throughout this action-entrepreneur-packed three day conference.

xoxo,

The Melrose PR Team





 

 

It's Love, Actually at Locali Yours

 

 

In 2008, Locali Conscious Convenience co-owner, Melissa Rosen was quoted saying, “It’s a tiny store, but we have lofty ambitions.

 

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Six-years later, Melrose PR stood - all hands on deck - in and around Locali’s third storefront in Venice Beach for a grand-opening party and energy that rivaled any other.

 

Neighbors, cross-town fans, friends, celeb-supporters, press, and people just walking by blinded by the fun being had, all gathered for local tastes and picture taking last Thursday evening, May 1st at the new spot.

 

There’s no better way to start a month than with a Zagat rated, Top 10 Best New Sandwich in one hand (The "Badass Breakfast Sandwich"...you won't believe it's vegan), and the city’s giant ribbon-cutting scissors in the other.


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Whether you’re an old school Locali fan or a new generation admirer, what better way to start your summer than a health and vitality filled visit to their new digs by the beach.


We’re here if you have any questions or requests about the grand opening party or the restaurant itself. Don’t forget to tag us with your experience at #LocaliVenice, @MelrosePR and @Locali!


The Grand Opening of Ristorante Al Mare!

 

This past Wednesday, the World Famous Santa Monica Pier welcomed more than just visitors and another beautiful, sunny day. . .  It provided a spectacular backdrop for The OFFICIAL Grand Opening Event and Ribbon Cutting Ceremony for Ristorante Al Mare!

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The Ristorante Al Mare team, along with the Santa Monica Chamber of Commerce, had the honor of cutting the ribbon and publically announcing the grand opening of their beautiful restaurant! All smiles and cheer above are Laurel Rosen, President of the Santa Monica Chamber of Commerce, and Al Mare principle owners Michael Liberty and fiancé Britt Napier, co-owner Paolo Simeone, and executive chef Giacomo Pettinari.

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The reception following the ribbon cutting was filled with support and love, beautiful views, and delicious food! Chef Giacomo served up some delicious traditional Italian favorites such as pesto vegetable Focaccia sandwiches, mini pizzas, Arancini, tuna tar-tar, and the list goes on and on!

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Guests enjoyed sipping on the restaurant’s signature Al Mare cocktail and other Italian wines, coupled with the delicious food and the rooftop bar, it made for a wonderful celebration of their official opening!

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We also hosted a social media contest for attendees to post their favorite pics of the event on Instagram with hashtags of #almaregrandopening and #ristorantealmare. One lucky winner was chosen to win a $50 gift card for Ristorante Al Mare!!!

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The Melrose PR team had such a great time celebrating the grand opening of Ristorante Al Mare! Here’s Nicole and Jenn working hard, having fun and STILL looking fab!!!

Xoxo,

The Team at Melrose PR

Plaza El Segundo Helps Bloggers Pamper Themselves at a Valentines Event Celebrating the Launch of SweetXO!

Root beer floats, yoga, cocktails, and more were just a few of the treats offered at the Pre-Valentine’s Day blogger event at SweetXO in El Segundo last week. The special event was hosted by Plaza El Segundo and Melrose PR to celebrate the grand opening of SweetXO, and featured sweet deals and treats from many of the Plaza's fabulous vendors for the VIP's to enjoy.

The Melrose PR team was all smiles as they chatted with VIP’s and bloggers.

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(From left- Kelley Coughlan, Jenn Deese and Nicole Worley of Melrose PR.) Photo by Chris Miller.

 

From ice cream to cake pops and every topping in between, SweetXO is truly a fantasy for anyone with a sweet tooth.

Just in case the guests were feeling full of candy and cocktails and were looking to get a quick workout in, Yogaworks gave 15-minute yoga demonstrations throughout the night.

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(Private Yoga demos provided by YogaWorks) Photo by Chris Miller.

 

Not only did guests fill up on sweet treats, they enjoyed cocktail hour at Salt Creek Grille.

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(From left- Guest, Elyse Glickman & Cheri Fox enjoying drinks at Salt Creek Grille!) Photo by Chris Miller.

 

At the end of the night after the guests enjoyed sweet treats, complimentary eye brow shaping, a free wine tasting flight and so much more, they each got to go home with a goody bag filled with even more exciting gifts from L'Occitane, MAC, YogaWorks, BCBG, Whole Foods Market, The Container Store and Sammy's Woodfired Pizza, and a $25 gift card to Anthropologie! 

L'occitane- http://usa.loccitane.com/

MAC- http://www.maccosmetics.com/

Yogaworks- http://www.yogaworks.com/

BCBG- http://www.bcbg.com/

Whole Foods- http://www.wholefoodsmarket.com/

Container Store- http://www.containerstore.com/

Sammy's- http://www.sammyspizza.com/

Anthropologie- www.anthropologie.com/

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(Fun goodie bags filled with treats from SweetXO!) Photo by Chris Miller.

 

Bloggers and VIP’s were happy to share the “aftermath” of the event on social media, and from the looks of it enjoyed the event from the first store they visited to the last. Check out the pics on instagram and twitter by looking up the hashtags #LOVEsweetXO and #PlazaElSegundo

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(Thanks Alex DiNovi for sharing this pic of “The Aftermath!”)

 

The SweetXO private bloggers event was a great success! The Melrose PR team thanks all the participants and Plaza El Segundo for making this event possible, and are looking forward to our next event!

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(From Left- Jenn Deese, Kelley Coughlan, and Melrose PR interns Diba Shooshani and Kaitlynn Dotts) Photo by Chris Miller.

xoxo Melrose PR  

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