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The Point's Grand Opening Weekend

 We were thrilled to be a part of our client The Point’s Grand Opening Weekend in El Segundo on Thursday through Saturday! We have been working very closely with The Point and it’s premier shops and restaurants such as Athleta, SoulCycle, True Food Kitchen, ShopHouse, and Lucky Brand.

Fountain pic

The Point is an outdoor shopping and dining destination located on Rosecrans and Sepulveda designed by Architects Orange with the goal of making it South Bay’s “Living Room.” As if the amazing restaurants and shops weren’t enough, developers Federal Realty Investment Trust put on a series of events to kick off the Grand Opening, and will continue the celebration with concert series that lasts all summer long. Count us in!

Thursday, July 30th 

From right to left: Jeff Kreshek, Jeff Berkes, Michael Strahs, Dave Atkinson, Greg Carpenter, Lora Vrastil, unknown, Jan Sweetnam, Mayor Suzanne Fuentes, Marie Fellhauer, Carlos Alberini, Carl Jacobson, Kris Mackerer D'Errico, unknown.

The Ribbon Cutting Ceremony was the quintessential way to mark the opening of select shops and restaurants:

We did a little shopping, had dinner at North Italia, then headed over to The Point Plaza where we listened to Eagles tribute band The Long Run. 

Photo Credit: Erin Eckert Photography

We got an early morning start on Friday and joined in on one of the first SoulCycle classes in their brand new studio! Living by the words of SoulCycle we "Aspired to Inspire"

We then joined the Summer Block Party in The Point Plaza to watch the instructors show the crowd and our special guest CBS how it's done ;)

Saturday, August 1st  

 Photo Credit: Erin Eckert Photography

We woke up early on Saturday morning to see Katrina Hodgeson and Karena Dawn (also known as the Tone It Up girls) host a motivational workout that concluded with an exclusive book signing.



And we wrapped up an amazing weekend with a movie night!  "Home" played on a 30' projection screen while we all snacked on free popcorn. Every movie night attendee counted for a $5 donation benefitting Sandpipers, a volunteer organization dedicated to serving the needs of the South Bay community through charitable and philanthropic programs.  

BTW, if you're wondering about all the colorful artwork, that's one of our favorite non-profits, Portraits of Hope; their artwork serves as creative therapy for children and adults coping with serious health and physical conditions.

Seeing this fun artwork makes us excited for Portrait of Hope's upcoming project, Spheres at MacArthur Park!  

All in all, the Point's Grand Opening Weekend exceeded everyone's expectations, including ours. We are truly thankful to be able to represent a client that makes our job look so darn easy :) This weekend was just the beginning of something amazing and we look forward for all that is still to come!

Until next time,

Melrose PR




Tips for Success by Melrose PR's Kelley Weaver from Operation Self Reset


Melrose PR’s very own Kelley Weaver was recently featured on Operation Self Reset (OSR), a popular podcast that provides self-improvement tactics, tips, strategies, and real stories from people who have made a change for the better in their own lives! The interview was conducted by OSR founder Jake Nawrocki.


During her interview, Kelley spoke about why she started Melrose PR. After working for a variety of public relation firms, Kelley realized she had a drive and a passion for public relations that was in her blood. Therefore, at the young age of 23 years old, Kelley took the leap and started her own business. “My passion lies in helping people flesh out their ideas and getting their message out to the masses,” Kelley shared.

You can listen to the entire podcast here:

Here are a few key takeaways and tips from Kelley's interview:


1. Take advantage when you see any opportunities for self-growth.

2. Surround yourself with people who reassure and support you.

3. Keep an open mind.

4. Always strive to maintain a healthy balance in everything you do.

5. It doesn’t matter who or where you are, if you have the right mentality and attitude, you can reach anyone with dedication and persistence.


6. Most important to building a new business relationship is understanding what the person that you are reaching out to wants and needs.


7. In a technology-driven society, it is so impactful and important to be able to put a real 'face to a name,' so think of ways to create a unique connection with new contacts (i.e. Skype, coffee, lunch, etc.)

8. In times of chaos, try to bring the situation back to reality and ground yourself. Taking things one day at a time or even one minute at a time can be helpful.

9. You won’t get everything perfect every time, but as long as you learn as you go, you can be successful.

10. There are so many things to be grateful for! Don’t forget those that helped get you to where you are now.

xoxo, Melrose PR

Melrose Summer Soiree!

Now that it's officially summer, we decided to celebrate by hosting our Annual #MelroseSummerSoiree !

In case you missed it, here are some of the highlights...


Amazing organic and locally sourced food by LOCALI 

Certified Organic cocktails from VEEV VitaFrute Cocktails #PartyOrganically


And what party is complete without a FOXTALES PHOTOBOOTH?!


  John Mikelich, Founder of LanziVision; designer of Jamie's To Do                    Ed Massey, Founder of Portraits of Hope, with wife Dawn     


             Erin Ashley of Iridescent Scarab with Brianne Nemiroff of Viva Glam                       Celebrity hairstylist Kyle Hennessy with

                                                                                                                                                              The Stylist in the City's Toni Ferrara



                                Rachel Richardson of Lovely In LA and guest Erin Mavian                             Jamie Gaul, actress and freelance writer for 

                                                                                                                                                               FabFitfun, and Examiner


Saavy Naturals showcased its amazing 100% natural soaps, lotions and scrubs. The entire room smelled like heaven! 


Soaps on soaps on soaps!

The red carpet was a huge hit... as usual! 


CEO and Founder of 30KFT James Kinney and guest 



Kelley Weaver, Founder of Melrose PR with Raquelle Ross of The Peachy Diaries 


Of course our guests were #stylinanddialin with their pursecases!

We had  more than 75 guests in attendance, including top-notch bloggers and editors from publications such as USA Today, LA Weekly, LA Times, and Huffington Post. 


Guests gathered around to learn about all of our incredible client's brands!



And we topped it all off with a Melrose cake and matching cake pops! It was almost too pretty to eat... almost.

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It was an all-over fabulous time!

Thank you to our wonderful guests for featuring our event!


To check out more photos from the event visit the Melrose Facebook or search the

hashtag #MelroseSummerSoiree!







OK! Magazine Grammy Party


OK! Magazine Grammy Party      


Thursday = Luresday. And with award season upon us, the Melrose team headed to Hollywood to mingle, network and catch a Snapchat worthy of a screenshot at Ok! Magazine’s 2015 Grammy Party.

Our first stop? Drybar, duh. 

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The wonderful staff at Drybar in West Hollywood turned a hot mess of hair DONTs into red carpet ready DOs. Without even planning, we all went for the Kate Hudson “How to Lose a Guy in 10 Days” look. 


After changing into our dresses, and Kelley casually disappearing to buy her ensemble at the H&M across the street…(only she could pull off looking fabulous in something she picked up 5 minutes ago)…we were ready to hit the spotlight!

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When we arrived to the popular Hollywood nightclub, the line wrapped itself around the block—perks of being a publicist? We got to skip the entire line and head straight into the red carpet with some of Hollywood’s finest! Guests of honor included Ryan Cabrera, Christina Milian, Frankie Grande, Pia Toscano, Jess Glynne, Katy Tiz, Lisa Vanderpump, Kyle Richards, Terrell Owens, and Joanna Krupa…just to name a few of our favorites ;)

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While we spent the vast majority of the time working the floor trying to mingle and make “A-list” contacts for our clients, we still found a little time to hit up the photobooth and candy bar….OK! Magazine does know the way to a girl’s heart. 




The night ended with a performance by multi-platinum artists NICO & VINZ!! The energetic duo took the stage and immediately captured the full attention of the audience. Who lead the dance floor? The fine ladies of Melrose PR of course!

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Before making our timely exit …we decided to drop by the red carpet one more time….you know…just in case!



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There is no better line than “We came, we saw, we conquered” for this night. OK! Magazine sure knows how to throw an epic soiree.

 Until next year,

xoxo Melrose PR


Good Day LA and Annual Tree Lighting at Plaza El Segundo!


We go LIVE folks in 3…2…1!

“Happy holidays! Yes, that’s right, the holidays are kicking off. We’re not gonna wait till after Thanksgiving…we’re starting now! Welcome to the Mar Yvette Weekend Roundup.”

The segment kicks off with a harmonized ‘Jingle Bell Rock’ performed by carolers, outfitted appropriately, and the El Segundo High School Choir. However, it’s hard to focus on the lively tune when a large walking Christmas tree on stilts made of balloons twirls overhead swirling red and white ribbons vivaciously through the crisp morning air.

Camera pan left.

Magician Jim whips scarfs from his hands out of thin air- oh the wonder! Sweet XO teases viewers with their mouthwatering display of your favorite holiday treats (don’t you worry not a crumb was wasted after the segment ended) brownies covered in Oreos…cookies baked to that golden brown only grandma knows how to make…and jars of colorful candy piled high…and then…. 


Santa tells everyone to wear something warm tomorrow night because he will be bringing his chilly weather with him to the Annual Christmas Tree Lighting at Plaza El Segundo. (He doesn’t announce, however, that he will be entering the event in style—on top of an El Segundo fire truck!)


Melrose team, wearing matching holiday aprons, is killing it in the background showing off their snowball juggling skills on LIVE TV while Legacy Dance brings on the sparkles and sass. I mean little girls dancing in tutus...really? What’s not to love.

And …did I hear… Make your own music video, Elf on the shelf scavenger hunt, AND a $1000 raffle of a shopping spree to Plaza El Segundo? Sound the Applause!


But hold on, that was only the preview folks.

The event itself was a smashing evening full of a wide variety of entertainment including the Wondertree Kids, the LA Kings Ice Crew, Strolling Carolers, the Island Breezes steel drum band performing holiday songs, a stilt walker dressed as a live holiday tree, MC Jim McNeib,The Arty Loon show, the Powerhouse Dancers, and the El Segundo Middle and High School Choirs. 

The highlight of it all, however, horse drawn hayrides. After mangling the press, you best believe the Melrose team was first in line!

And how does Melrose celebrate a successful event? By hitting the Sweet XO candy bar of course!


Melrose PR

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