An Initial Coin Offering (ICO) is essentially a way to raise funding in cryptocurrency rather than fiat (government-backed) currency by issuing a percentage of tokens. An increasing number of companies within the blockchain space are engaging in ICOs as a way to support further product development and engage the crypto community. Another benefit of ICOs as opposed to VC raises is that both accredited and non-accredited investors can participate in the raise.
We have worked with a number of blockchain clients in running the PR strategy and outreach in the lead-up to their ICO launches. Here is a recent success story:
Our client, DAO.Casino, an Ethereum-powered protocol for the online gambling industry, launched their ICO on June 29th, 2017 and raised $10 million in the first hour of their launch. Through a combination of content marketing and reporter outreach, we landed stories on DAO.Casino in Yahoo! Finance, Coinspeaker, CryptoCoinNews, Huffington Post, and Buzzfeed, to name a few. Our PR efforts increased awareness about DAO.Casino’s protocol and the articles published in both mainstream and distributed-focused media efforts added validation to DAO.Casino’s initiative. We are continuing to work with DAO.Casino as they work towards the official launch of their platform this fall.
Our other clients in the process of launching ICOs include Harbour, a community-governed, Ethereum-based DAO for managing token assets by harnessing the wisdom of the crowd; KICKICO, a platform for cryptocurrency crowdfunding, solving current issues with fraud and inaccessibility for ICO and crowdfunding campaigns; and Loci, a platform that simplifies the search for patents by using visual tools providing comprehensive results, and many other exciting projects that we aren’t able to discuss yet.
We are proud to be one of the first PR agencies in the market with a focus on executing marketing strategies for ICOs. We use a multi-faceted strategy to push ICO campaigns toward ultimate success. By operating at the intersection of the distributed community and mainstream media, we are able to leverage our reporter relationships and familiarity with the blockchain space to the greatest impact for your company. We have landed stories in such top publications as Yahoo! Finance, International Business Times, Forbes, CIO, CoinDesk, Fortune, VentureBeat and more.
• Pitching stories to blockchain reporters at major publications such as Forbes, NYT & TechCrunch
• Additional outreach to industry publications such as CoinDesk, Distributed, & The Merkle
•Outreach to venture capitalists and hedge funds managers about your ICO
•Social media and ICO calendar assistance, (including Twitter, Facebook and Reddit)
•Press release writing, editing, and distribution to optimize SEO and increase awareness
•Announcement coverage via press release distribution channels
•Partnership management as well as sponsored content opportunities at highly discounted rates
•Thought leadership and speaking opportunities at major conferences and events