Initial Coin Offerings

Blockchain start-ups raise four times more money from Initial Coin Offerings (ICOs) than from venture capitalists. With ICOs, we are seeing the power the blockchain has to distribute and democratize business. ICOs have a lower barrier to entry than stock IPOs, and allow start-ups to forge a connection with their community based on real investment as well as belief

Our Work

We have worked with a number of blockchain clients in the lead-up to their ICO launches, running their PR strategy and outreach.

Some clients currently availing of our ICO package include Harbour DAO, a community-governed, Ethereum-based DAO for managing token assets with the wisdom of the crowd, and Loci, a platform that simplifies the search for patents by using visual tools providing comprehensive results.

Other blockchain clients (ones we’re able to disclose) include Gem, MadHive, xCoins, Particl, and


Case study – DAO.Casino

With our help, DAO.Casino, an Ethereum-powered protocol for the online gambling industry, launched their ICO on June 29, 2017 and raised $10 million in the first hour of their launch.

Through a combination of content marketing and reporter outreach, we landed stories on DAO.Casino in Yahoo! Finance, Coinspeaker, CryptoCoinNews, Huffington Post, and Buzzfeed, to name a few.

Our PR efforts increased awareness about DAO.Casino, and the articles in both mainstream and niche media increased DAO.Casino’s legitimacy and profile. We are continuing to work with DAO.Casino as they work towards the official launch of their platform.

Optimize Your ICO Campaign

We are proud to be one of the first PR agencies in the world with a focus on executing marketing strategies for ICOs. We use a multi-faceted strategy to push ICO campaigns toward success. By operating at the intersection of the crypto community and mainstream media, we are able to leverage our reporter relationships and blockchain expertise to the greatest impact for your company. We have landed stories in such top publications as Yahoo! Finance, International Business Times, Forbes, CIO, CoinDesk, Fortune, VentureBeat and more.


We promote your ICO by…

  • Pitching stories to blockchain reporters at major publications such as Forbes, the New York Times, and TechCrunch. Working with Melrose PR, you have access to our connections in media, and we put our relationships with journalists to work for you.
  • Getting you into targeted blockchain publications such as CoinDesk, Coin Telegraph,, The Merkle, etc.
  • Writing, editing, and distributing press releases, optimized for SEO
  • Creating long-form content for channels such as Medium and Steemit to get the internet talking about you
  • Listing your ICO on our in-house list of calendars and directories
  • Getting highly discounted rates for sponsored content opportunities
  • Landing you speaking opportunities at major conferences and events
  • Applying our social media strategy to spread your content on Twitter, Reddit, LinkedIn and others
  • Provide community management support to help harness the power of the crypto and investor community and engage in thoughtful discussions with your target audience directly


The  high demand for ICO services forces us to be very selective about what clients we accept, so click here to tell us a bit about yourself, and let’s get started.